The groundwork that makes your site findable.
Before backlinks, before a content calendar, before "topical authority" — most small brands are missing the basics. We fix the foundation first: keyword direction, competitor analysis and a content plan built around how your real customers actually search.
What's included
A focused engagement, not a 40-page template audit you'll never open again.
SEO basics & keyword direction
Technical check (indexing, sitemap, robots.txt, title tags, meta descriptions) plus a keyword shortlist built around what your actual customers type — not generic industry terms.
Market research
A clear read on your market: who's searching for what you offer, in which language, and what they expect to see once they land on your page.
Competitor analysis
What competitors rank for, where their content is thin, and which gaps are realistic for a small brand to win — not a copy of what a large agency would already own.
Content planning
A short, prioritised content plan mapped to real search intent — one clear topic per page, in the order that moves the needle first.
Why this matters for a small brand
One page can't rank for everything
A homepage trying to rank for five different services usually ranks for none of them. Each core service needs its own page and its own intent.
Technical basics come first
Broken sitemaps, blocked pages or missing meta tags quietly cap everything you publish afterward — no amount of content fixes a technical ceiling.
Results take 2–3 months, not two weeks
We're upfront about timelines. Anyone promising first-page rankings in days is selling something else.
How it works
Discover
Goals, audience, current search visibility.
Structure
Keyword direction and content plan.
Fix & write
Technical fixes plus the first content pieces.
Track & improve
Monthly check-in on what's actually moving.
Common questions
I already have a website — do I need to rebuild it?
Usually not. Most sites need targeted fixes (page structure, meta tags, a proper keyword map) rather than a full rebuild. We'll tell you honestly if a rebuild really is the faster route.
Do you write the content too, or just the strategy?
Both, depending on what you need — a standalone strategy and keyword map, or strategy plus the first batch of pages/articles written and ready to publish.
What do you need from me to start?
Access to Google Search Console (free, added by you in a couple of minutes) if you have an existing site, and a short call about your business and who you're trying to reach.